As Boldtron, Xavi and Dani Cardona have reimagined creativity for the 21st century, with a visual practice that uses CGI, 3D animation, and virtual and augmented reality. Through their work - sometimes in collaboration with brands, at other times on their own - they’ve helped usher in a new age of digital creativity in graphic and visual arts. In this Masterclass they’ll draw on over two decades of experience working with new technologies, to explain how the creative industries can use AI as an ally, rather than seeing it as a threat. With reference to their current work at krea.ai, they’ll show us how AI can be used to expand and enhance creative practices, offering new possibilities and opening up entirely new horizons for creatives from all backgrounds and at all levels.

This Masterclass is part of Voices of Sónar+D by ME by Meliá, held at Casa do Lago, located inside Parque Eduardo VII. The whole programme is free-of- charge and open to the general public, with entrance on a first-come, first-served basis.